TAG Heuer is watch brand dedicated to individualism, sports, precision excellence and innovation. As such, it developed its very intriguing campaign, “Don’t Crack Under Pressure,” wherein many of its brand ambassadors are captured in their sports element always forging ahead.
So, what does this have to do with Grey’s Anatomy, you ask? One of the newest partnerships TAG Heuer has developed is with the dreamy Patrick Dempsey, who stars opposite “Meredith Grey” in the popular television show. However, Dempsey is not only a Hollywood actor, but also is an avid international automobile racer and owner of the Dempsey Racing Team, which has signed a long-term partnership with TAG Heuer.
Two weeks ago when Dempsey Racing did not win at the Circuit of Americas, Dempsey didn’t crack under the pressure. Instead he has set his sites on the next race. So, what watch does he wear? The famed TAG Heuer Monaco Automatic chronograph.
Others brand ambassadors who didn’t succumb to the pressure recently? Tennis legend Maria Sharapova, who won the 2014 China Open in Beijing this past weekend. She wears the diamond-adorned white Monaco watch. Also this weekend Kei Nishikori won the 2014 Tokyo Open as he stayed focused on his goal to bring home the trophy. His watch of choice? The TAG Heuer Aquaracer Caliber 5 automatic watch. None of these stars cracked under pressure. But we invite you to view the video below about this TAG Heuer campaign. Also, we are proud to carry many variations of these star-selected watches. So stop in and take a close up look.