Meet the Rolex 'Pepsi'

There’s no denying that Rolex has a worldwide following. That may be because the brand does a lot of things right when it comes to building timepieces. From research and development to high-tech materials and paying strict attention to detail, Rolex regularly comes out on top.

This year, the brand released several important new watches that are in stores now. Among them are the Rolex Oyster Perpetual GMT Master II watch. A world’s first, this timepiece features a Cerachrom bezel created in blue and red. It has been nicknamed — for obvious reasons — Pepsi. Interestingly enough, the moniker has roots in the original Rolex pieces made in the 1950s for Pan Am that had red and black aluminum inserts, and was dubbed Pepsi, as well.

The new Rolex Oyster Perpetual GMT Master II “Pepsi” is a grand mix of aesthetics, technology and Rolex DNA. It recalls the original two-toned 1955 model, but features a dual-color monoblock ceramic bezel that was long thought impossible to create. In fact, bringing this bezel to fruition is complex and expensive. One of the main challenges comes with the heating process. In intense heating and firing, red typically loses its vibrancy. To achieve the intense red hue, Rolex engineers had to reconfigure the molecular structure of the color. Then, via a specially developed and patented manufacturing process, each grain of the chemical composition is locally modified to transition from red into blue on half of the bezel insert. The Rolex Cerachrom bezels were first introduced nearly a decade ago and have the distinction of being virtually scratch resistant, corrosion resistant and sun resistant.

Crafted from a solid block of 18-karat white gold, the watch houses the self-winding Caliber 3186 Superlative Chronometer and offers second time zone function and date display. The COSC-certified chronometer features an oscillator with a blue Parchrom hairspring that is patented by Rolex and built from an alloy of niobium and zirconium that makes it insensitive to magnetic fields. The 40mm watch is water resistant to 330 feet. For a "Pepsi," it sure packs a punch.