Movado — a brand long known for its legendary Museum Dial watch — has been delving into partnerships lately that yield a new visibility for the brand and demonstrate its very active, trendy side. Recently, the brand joined forces with Parlee™ Cycles, which custom builds ultra-lightweight, super-rugged performance racing bikes via a combination of a tubular framework, special molding techniques and performance materials.
For the creation of the new high-tech Movado Parlee Chronograph, Movado actually uses the same materials used in the bike frame construction: ultra-lightweight unidirectional carbon fiber. The ergonomic design of the watch is as aerodynamic as the bikes, yielding an ultra-strong sports performance automatic chronograph watch that can go the distance. The black dials offer accents colors in green, orange, blue or white. Additionally, to underscore this adventure, Movado supports the World Bicycle Relief. This venture raises the brand's profile and brings a new dimension to its sport watches. We carry a host of different Movado styles, so stop in and take a look.