Posts tagged Rolex

Rolex Unveils New Caliber and Updated President's Day-Date

Watch collectors and watch lovers alike all have a grand affinity for Rolex. This brand has been on the cutting edge of time since its inception. After all, Rolex did introduce the first water resistant watch, the Oyster, back in the 1920s and made headlines around with world with it when Mercedes Gleitz swam the English Channel wearing the watch, which still worked when she emerged from the water.

Then, in 1956, the brand unveiled the Rolex Day-Date watch – created by founder Hans Wilsdorf. The watch is also often referred to as the President’s watch because of the great number of important presidents and socialites who have worn it.

Now, Rolex brings its famed Day-Date model to new heights consistent with the 21st century. The brand has built the all-new Caliber 3255 mechanical movement that further underscores the dial description of “Superlative Chronometer.”

The caliber, which was years in the making, surpasses the criteria developed by the COSC for certified chronometers thanks to a new chronometrically precise mechanical system. In fact, the technology in this timepiece holds 14 individual patents. The bidirectional self-winding Caliber 3255 beats at 4 Hz (or 28,800 vibrations per hour), and consists of several cool new inventions that are typical of Rolex’s innovative and advanced spirit. Among them are the following: the blue Parachrom hairspring, large balance wheel with variable inertia weights, state-of-the-art Chronergy escapement with Paramagnetic nickel-phosphorus pallet fork and escape wheel. For rugged functionality, the movement also is equipped with high-performance Paraflex shock absorbers. All of these inventions together make this timepiece both more accurate and more efficient – with 70 hours of power reserve.

The new Day-Date watches are offered with either a top-quality leather strap or with the much-loved President’s bracelet, which has also been improved and updated with features such as ceramic inserts inside the link, and a concealed attachment to the case – both for added wear and durability. The watch will be created in a 40mm version that will complement the existing 36mm version, and will be offered in yellow gold and platinum.

Cars, Watches and the Daytona 500

This past weekend, the Daytona 500 took place in Daytona Beach, FL, though certain favorites didn’t make it to the final run, including Kyle Busch, who broke a leg and foot in a hard crash during the Xfinity Series race on Saturday at Daytona International Speedway. Nonetheless, the race was exciting – with Joey Logano speeding to victory in the 57th Great American Race. Logano is the youngest winner in the history of the Daytona 500 at just 24 years old.

All of the excitement with this race, and others coming into the season, reminds us of the precision mechanics it requires to build these performance engines and the patience and fortitude of the drivers. It is a field not unlike the world of precision mechanics under the hood of a watchcase.

In fact, as more watch brands recognize the synergy between precision mechanics of timepieces and automobiles, they are getting more involved in the world of motorsports. From actually taking title roles as Official Timer of certain races to sponsoring teams, drivers and rallies around the world, watch brands are on top of the fast-paced world of automobiles.

Rolex, for instance, has been intimately involved in auto racing since 1935, and solidified its position in the sport in 1959 when it began its association with the Daytona International Speedway. The brand continues to sponsor the Rolex Daytona races, as well as the Rolex Monterey Motorsports Reunion every year in August, among other automotive activities. The brand’s iconic Daytona watch is the one most associated with automotive sports.

Similarly, Tudor is the Entitlement Sponsor of Tudor United Sportscar Championship races. This series combines two previously separate races — the American Le Mans Series and Grand Am Road Racing — under one umbrella managed by the International Motor Sports Association (IMSA). The TUDOR Grantour Chrono Fly-Back watch has a strong tie with the world of auto racing, as it allows consecutive time intervals to be measured rapidly via the on-the-fly chronograph reset and instant restart function.

TAG Heuer has long been involved in the world of auto racing – dating back to the Pan-American races. The brand is actively involved in the fully electric FIA Formula E Championship, World Rally (with Sebastien Ogier joining as a brand ambassador), is the Official Watch Partner of Nissan NISMO, and sponsors the TAG Heuer Premier Motor Racing Exhibition, which kicked off in Kuala Lumpur in January. The brand creates both the Monaco and Carrera watch lines that honor this sport and that have become renowned around the world for their race-inspired design and top-quality craftsmanship.

We are proud to carry these brands and others with auto-inspired themes. Stop in any time to see them.

Tudor, Rolex's Younger Sibling, Makes Big Impact

Those who know and love the Rolex brand, may already be well aware of the brand’s younger sibling, Tudor. If you don’t know about Tudor, you may want to stop in and take a look because this brand is making a big splash since its re-emergence on the U.S. market just a couple of years ago.

Tudor has all the markings of the finest watch brands: great aesthetics, sporty functions, attention to detail and more. Additionally, the brand takes an active role in a host of sports that underscore its collections – from yacht racing to automobile racing.

In fact, thanks to its role as the title sponsor of the Tudor United SportsCar Championship and because of its involvement with motor sports, the Swiss watch brand offers stand-out timepieces in the auto-inspired Gran Tour collection, which includes date watches, chronograph watches and more.

One particularly appealing piece is the Tudor GranTour Chrono Flyback. The 42mm steel watch features a black lacquer fixed graduated bezel, and houses a self-winding mechanical chronograph movement with 42 hours of power reserve. The chronograph subdials are designed to resemble dashboard gauges and feature red and black accents.

It offers a small seconds hand at 3:00, date at 6:00, and 60-minute totalizer at 9:00. It is water resistant to 500 feet and sold with either a steel bracelet or a leather strap with perforations. There is also an 18-karat rose gold version. What makes the Tudor watches even better? Their affordable price point. Stop in. This is one watch you want to see up close and personal. It may have your heart racing.

Meet the Rolex 'Pepsi'

There’s no denying that Rolex has a worldwide following. That may be because the brand does a lot of things right when it comes to building timepieces. From research and development to high-tech materials and paying strict attention to detail, Rolex regularly comes out on top.

This year, the brand released several important new watches that are in stores now. Among them are the Rolex Oyster Perpetual GMT Master II watch. A world’s first, this timepiece features a Cerachrom bezel created in blue and red. It has been nicknamed — for obvious reasons — Pepsi. Interestingly enough, the moniker has roots in the original Rolex pieces made in the 1950s for Pan Am that had red and black aluminum inserts, and was dubbed Pepsi, as well.

The new Rolex Oyster Perpetual GMT Master II “Pepsi” is a grand mix of aesthetics, technology and Rolex DNA. It recalls the original two-toned 1955 model, but features a dual-color monoblock ceramic bezel that was long thought impossible to create. In fact, bringing this bezel to fruition is complex and expensive. One of the main challenges comes with the heating process. In intense heating and firing, red typically loses its vibrancy. To achieve the intense red hue, Rolex engineers had to reconfigure the molecular structure of the color. Then, via a specially developed and patented manufacturing process, each grain of the chemical composition is locally modified to transition from red into blue on half of the bezel insert. The Rolex Cerachrom bezels were first introduced nearly a decade ago and have the distinction of being virtually scratch resistant, corrosion resistant and sun resistant.

Crafted from a solid block of 18-karat white gold, the watch houses the self-winding Caliber 3186 Superlative Chronometer and offers second time zone function and date display. The COSC-certified chronometer features an oscillator with a blue Parchrom hairspring that is patented by Rolex and built from an alloy of niobium and zirconium that makes it insensitive to magnetic fields. The 40mm watch is water resistant to 330 feet. For a "Pepsi," it sure packs a punch.