Posts tagged watch news

Movado Signs on Actress Alexandra Daddario as Brand Ambassador

Just last week, Movado officially announced that American actress Alexandra Daddario is the newest face of the Swiss watch brand. Daddario joins Movado's storied team of brand ambassadors — acclaimed actress Kerry Washington and jazz legend Wynton Marsalis.

Daddario will be seen in Movado's advertising campaign, shot by fashion and celebrity photographer Yu Tsai. A rising talent, Daddario's breakout role on the 2014 Emmy-nominated HBO series True Detective drew massive critical and viral media attention and established her as a sought-after actress to cast. She most recently starred in this summer's epic blockbuster San Andreas. The physically demanding role affirmed Alexandra's star quality and acting versatility. Upcoming films include The Layover and The Choice.

"Alexandra will enrich and energize our marketing campaign with her multifaceted talents," says Mary Leach, Chief Marketing Officer, Movado Group.

We are happy to carry a strong selection of Movado watches at both our Monroe Avenue and Eastview Mall locations.

J.C. Coleman Wears Gold G-Shock Watch During College Football Game

This past weekend — for those of you who keep up with college football — you may have seen Virginia Tech running back J.C. Coleman wearing a big gold watch in the game against Ohio State.

Onlookers quickly argued it was a Rolex or an Audemars Piguet Royal Oak. Our take: It was a gold-tone G-Shock watch. Coleman had already worn a black G-Shock during the pre-season games.

It's not against the rules to wear a watch during a game, but it's something that's rarely seen. The Casio G-Shock — maybe the Gold X Black or the new Benny Gold watch — is water resistant to 200 meters and is a standard of durability and reliability.

Rolex Unveils New Caliber and Updated President's Day-Date

Watch collectors and watch lovers alike all have a grand affinity for Rolex. This brand has been on the cutting edge of time since its inception. After all, Rolex did introduce the first water resistant watch, the Oyster, back in the 1920s and made headlines around with world with it when Mercedes Gleitz swam the English Channel wearing the watch, which still worked when she emerged from the water.

Then, in 1956, the brand unveiled the Rolex Day-Date watch – created by founder Hans Wilsdorf. The watch is also often referred to as the President’s watch because of the great number of important presidents and socialites who have worn it.

Now, Rolex brings its famed Day-Date model to new heights consistent with the 21st century. The brand has built the all-new Caliber 3255 mechanical movement that further underscores the dial description of “Superlative Chronometer.”

The caliber, which was years in the making, surpasses the criteria developed by the COSC for certified chronometers thanks to a new chronometrically precise mechanical system. In fact, the technology in this timepiece holds 14 individual patents. The bidirectional self-winding Caliber 3255 beats at 4 Hz (or 28,800 vibrations per hour), and consists of several cool new inventions that are typical of Rolex’s innovative and advanced spirit. Among them are the following: the blue Parachrom hairspring, large balance wheel with variable inertia weights, state-of-the-art Chronergy escapement with Paramagnetic nickel-phosphorus pallet fork and escape wheel. For rugged functionality, the movement also is equipped with high-performance Paraflex shock absorbers. All of these inventions together make this timepiece both more accurate and more efficient – with 70 hours of power reserve.

The new Day-Date watches are offered with either a top-quality leather strap or with the much-loved President’s bracelet, which has also been improved and updated with features such as ceramic inserts inside the link, and a concealed attachment to the case – both for added wear and durability. The watch will be created in a 40mm version that will complement the existing 36mm version, and will be offered in yellow gold and platinum.

Meet the Tudor Pelagos Blue — Just in Time for Summer

Earlier this year in BaselWorld, Tudor introduced its in-house-made movement and unveiled the new North Flag Tool watch. Now, just in time for summer, we welcome the new Blue Pelagos Diver, housing the same movement. This represents the brand’s first ever Manufacture movement, the MTS621. The new Blue color scheme for the dive watch, along with blue bezel and blue rubber strap, reinforces the brand’s emblematic color for dive watches since the 1960s. The dive watch is COSC-certified chronometer and is crafted in a 42mm titanium case with a steel case back, and bezel with blue matte ceramic disk. It is water resistant to 500 meters.

Cars, Watches and the Daytona 500

This past weekend, the Daytona 500 took place in Daytona Beach, FL, though certain favorites didn’t make it to the final run, including Kyle Busch, who broke a leg and foot in a hard crash during the Xfinity Series race on Saturday at Daytona International Speedway. Nonetheless, the race was exciting – with Joey Logano speeding to victory in the 57th Great American Race. Logano is the youngest winner in the history of the Daytona 500 at just 24 years old.

All of the excitement with this race, and others coming into the season, reminds us of the precision mechanics it requires to build these performance engines and the patience and fortitude of the drivers. It is a field not unlike the world of precision mechanics under the hood of a watchcase.

In fact, as more watch brands recognize the synergy between precision mechanics of timepieces and automobiles, they are getting more involved in the world of motorsports. From actually taking title roles as Official Timer of certain races to sponsoring teams, drivers and rallies around the world, watch brands are on top of the fast-paced world of automobiles.

Rolex, for instance, has been intimately involved in auto racing since 1935, and solidified its position in the sport in 1959 when it began its association with the Daytona International Speedway. The brand continues to sponsor the Rolex Daytona races, as well as the Rolex Monterey Motorsports Reunion every year in August, among other automotive activities. The brand’s iconic Daytona watch is the one most associated with automotive sports.

Similarly, Tudor is the Entitlement Sponsor of Tudor United Sportscar Championship races. This series combines two previously separate races — the American Le Mans Series and Grand Am Road Racing — under one umbrella managed by the International Motor Sports Association (IMSA). The TUDOR Grantour Chrono Fly-Back watch has a strong tie with the world of auto racing, as it allows consecutive time intervals to be measured rapidly via the on-the-fly chronograph reset and instant restart function.

TAG Heuer has long been involved in the world of auto racing – dating back to the Pan-American races. The brand is actively involved in the fully electric FIA Formula E Championship, World Rally (with Sebastien Ogier joining as a brand ambassador), is the Official Watch Partner of Nissan NISMO, and sponsors the TAG Heuer Premier Motor Racing Exhibition, which kicked off in Kuala Lumpur in January. The brand creates both the Monaco and Carrera watch lines that honor this sport and that have become renowned around the world for their race-inspired design and top-quality craftsmanship.

We are proud to carry these brands and others with auto-inspired themes. Stop in any time to see them.