Award-Winning Shinola Brings American Watchmaking Back Into Vogue

Just a little over a week ago, the jewelry industry celebrated its annual GEM Awards in New York City. Among the many awards given out at this once-a-year event, one brand is honored for its outstanding marketing achievements. This year, we are proud to carry the watches made by the brand that won: Shinola.

It had been approximately half a century since any full-production watchmaking had been done in America when a group of watch-industry veterans and friends thought they could change that by bringing American-made products back to the forefront. A couple of years ago, they formed their new company, Shinola, in Detroit, and set their sights on making watches, bicycles (made with custom-level USA-made frames), leather goods (made of leather from American tanneries), and more. Today, the company is growing stronger and garnering international attention.

The original Shinola Company from which the brand derived its name was Shinola-Bixby, a small-scale shoeshine manufacturer started in 1907. During the World Wars, when shining boots was required, Shinola’s business boomed. (Yes, this is the company around which the pop-culture saying “You don’t know sh-- from Shinola” was formed in the early 1940s. The name made sense and the brand adopted it to represent its American-made products. In a 30,000-square-foot factory in Detroit, on the College for Creative Studies campus in the ex-General Motors plant, workers assemble quartz movements consisting of Swiss-made components, and finished timepieces in a host of collections. With a lightning bolt logo that reads “Built in Detroit,” Shinola continues to unveil new lines.

Among the stars in the watch lineup: Runwell (its first collection) and the Runwell Chronograph. Available on a PVD gunmetal bracelet or on a rubber or fabric strap, the Runwell Chronograph has a vintage allure. Versions of the 47mm Runwell Chronograph include a model with a grey/brown dials and heather grey strap, one with a blue dial and PVD gunmetal bracelet, and other renditions with black or white dials and a variety of nylon strap or bracelet options. We are proud to carry Shinola made-in-America watches.