Movado Signs on Actress Alexandra Daddario as Brand Ambassador

Just last week, Movado officially announced that American actress Alexandra Daddario is the newest face of the Swiss watch brand. Daddario joins Movado's storied team of brand ambassadors — acclaimed actress Kerry Washington and jazz legend Wynton Marsalis.

Daddario will be seen in Movado's advertising campaign, shot by fashion and celebrity photographer Yu Tsai. A rising talent, Daddario's breakout role on the 2014 Emmy-nominated HBO series True Detective drew massive critical and viral media attention and established her as a sought-after actress to cast. She most recently starred in this summer's epic blockbuster San Andreas. The physically demanding role affirmed Alexandra's star quality and acting versatility. Upcoming films include The Layover and The Choice.

"Alexandra will enrich and energize our marketing campaign with her multifaceted talents," says Mary Leach, Chief Marketing Officer, Movado Group.

We are happy to carry a strong selection of Movado watches at both our Monroe Avenue and Eastview Mall locations.