TAG Heuer Doesn't Crack Under Pressure

Recently TAG Heuer hosted a couple of very important events that highlight the brand’s commitment to sports. Not only did the brand unveil a new Times Square New York billboard with two recent marathon runners (Michelle DeLucca and Justin Michalski) profiled, but also announced its role as the Official Timekeeper and Timepiece for the New York City Marathon. While these exact events took place in New York City, they underscore TAG Heuer’s national (and even global) commitment to physical fitness.

In fact, TAG Heuer will be timing other sports marathons across America and around the world as part of its new strategy to reaffirm its sports roots and to convey its message “Don’t Crack Under Pressure.” The direction of the brand is to focus on sport watches, chronographs and healthy competition, and the partnerships with marathons extend its motor racing territory to another much-loved ground sport.

“Running a marathon requires great physical strength and even more mental strength, and this is even truer if you want to be one of the gallant marathon 'finishers,'" says Stephane Linder, Global President and CEO of TAG Heuer.

For this top-notch Swiss sports watch brand, the connection to marathon running – wherein men and women of all ages participate – ensures greater visibility for the brand and its cutting-edge chronographs. Stop in to see our selection of TAG Heuer watches.