Posts tagged movado

Movado Signs on Actress Alexandra Daddario as Brand Ambassador

Just last week, Movado officially announced that American actress Alexandra Daddario is the newest face of the Swiss watch brand. Daddario joins Movado's storied team of brand ambassadors — acclaimed actress Kerry Washington and jazz legend Wynton Marsalis.

Daddario will be seen in Movado's advertising campaign, shot by fashion and celebrity photographer Yu Tsai. A rising talent, Daddario's breakout role on the 2014 Emmy-nominated HBO series True Detective drew massive critical and viral media attention and established her as a sought-after actress to cast. She most recently starred in this summer's epic blockbuster San Andreas. The physically demanding role affirmed Alexandra's star quality and acting versatility. Upcoming films include The Layover and The Choice.

"Alexandra will enrich and energize our marketing campaign with her multifaceted talents," says Mary Leach, Chief Marketing Officer, Movado Group.

We are happy to carry a strong selection of Movado watches at both our Monroe Avenue and Eastview Mall locations.

Movado Teams Up With Parlee Cycles For Cool New Watch

Movado — a brand long known for its legendary Museum Dial watch — has been delving into partnerships lately that yield a new visibility for the brand and demonstrate its very active, trendy side. Recently, the brand joined forces with Parlee™ Cycles, which custom builds ultra-lightweight, super-rugged performance racing bikes via a combination of a tubular framework, special molding techniques and performance materials.

For the creation of the new high-tech Movado Parlee Chronograph, Movado actually uses the same materials used in the bike frame construction: ultra-lightweight unidirectional carbon fiber. The ergonomic design of the watch is as aerodynamic as the bikes, yielding an ultra-strong sports performance automatic chronograph watch that can go the distance. The black dials offer accents colors in green, orange, blue or white. Additionally, to underscore this adventure, Movado supports the World Bicycle Relief. This venture raises the brand's profile and brings a new dimension to its sport watches. We carry a host of different Movado styles, so stop in and take a look.