Posts tagged watch

Tudor, Rolex's Younger Sibling, Makes Big Impact

Those who know and love the Rolex brand, may already be well aware of the brand’s younger sibling, Tudor. If you don’t know about Tudor, you may want to stop in and take a look because this brand is making a big splash since its re-emergence on the U.S. market just a couple of years ago.

Tudor has all the markings of the finest watch brands: great aesthetics, sporty functions, attention to detail and more. Additionally, the brand takes an active role in a host of sports that underscore its collections – from yacht racing to automobile racing.

In fact, thanks to its role as the title sponsor of the Tudor United SportsCar Championship and because of its involvement with motor sports, the Swiss watch brand offers stand-out timepieces in the auto-inspired Gran Tour collection, which includes date watches, chronograph watches and more.

One particularly appealing piece is the Tudor GranTour Chrono Flyback. The 42mm steel watch features a black lacquer fixed graduated bezel, and houses a self-winding mechanical chronograph movement with 42 hours of power reserve. The chronograph subdials are designed to resemble dashboard gauges and feature red and black accents.

It offers a small seconds hand at 3:00, date at 6:00, and 60-minute totalizer at 9:00. It is water resistant to 500 feet and sold with either a steel bracelet or a leather strap with perforations. There is also an 18-karat rose gold version. What makes the Tudor watches even better? Their affordable price point. Stop in. This is one watch you want to see up close and personal. It may have your heart racing.

Meet the Rolex 'Pepsi'

There’s no denying that Rolex has a worldwide following. That may be because the brand does a lot of things right when it comes to building timepieces. From research and development to high-tech materials and paying strict attention to detail, Rolex regularly comes out on top.

This year, the brand released several important new watches that are in stores now. Among them are the Rolex Oyster Perpetual GMT Master II watch. A world’s first, this timepiece features a Cerachrom bezel created in blue and red. It has been nicknamed — for obvious reasons — Pepsi. Interestingly enough, the moniker has roots in the original Rolex pieces made in the 1950s for Pan Am that had red and black aluminum inserts, and was dubbed Pepsi, as well.

The new Rolex Oyster Perpetual GMT Master II “Pepsi” is a grand mix of aesthetics, technology and Rolex DNA. It recalls the original two-toned 1955 model, but features a dual-color monoblock ceramic bezel that was long thought impossible to create. In fact, bringing this bezel to fruition is complex and expensive. One of the main challenges comes with the heating process. In intense heating and firing, red typically loses its vibrancy. To achieve the intense red hue, Rolex engineers had to reconfigure the molecular structure of the color. Then, via a specially developed and patented manufacturing process, each grain of the chemical composition is locally modified to transition from red into blue on half of the bezel insert. The Rolex Cerachrom bezels were first introduced nearly a decade ago and have the distinction of being virtually scratch resistant, corrosion resistant and sun resistant.

Crafted from a solid block of 18-karat white gold, the watch houses the self-winding Caliber 3186 Superlative Chronometer and offers second time zone function and date display. The COSC-certified chronometer features an oscillator with a blue Parchrom hairspring that is patented by Rolex and built from an alloy of niobium and zirconium that makes it insensitive to magnetic fields. The 40mm watch is water resistant to 330 feet. For a "Pepsi," it sure packs a punch.

TAG Heuer Doesn't Crack Under Pressure

Recently TAG Heuer hosted a couple of very important events that highlight the brand’s commitment to sports. Not only did the brand unveil a new Times Square New York billboard with two recent marathon runners (Michelle DeLucca and Justin Michalski) profiled, but also announced its role as the Official Timekeeper and Timepiece for the New York City Marathon. While these exact events took place in New York City, they underscore TAG Heuer’s national (and even global) commitment to physical fitness.

In fact, TAG Heuer will be timing other sports marathons across America and around the world as part of its new strategy to reaffirm its sports roots and to convey its message “Don’t Crack Under Pressure.” The direction of the brand is to focus on sport watches, chronographs and healthy competition, and the partnerships with marathons extend its motor racing territory to another much-loved ground sport.

“Running a marathon requires great physical strength and even more mental strength, and this is even truer if you want to be one of the gallant marathon 'finishers,'" says Stephane Linder, Global President and CEO of TAG Heuer.

For this top-notch Swiss sports watch brand, the connection to marathon running – wherein men and women of all ages participate – ensures greater visibility for the brand and its cutting-edge chronographs. Stop in to see our selection of TAG Heuer watches.

Changing Times: Daylight Savings Time 'Falls Back' This Weekend, But How Did It Come to Pass

Daylight Saving Time ends in the United States at 2 a.m. on Sunday Nov. 2. That means that if you don’t stay up until 2 a.m., you’re going to want to set your clocks back one hour on Saturday night before you go to bed. Otherwise, you will miss that extra hour of sleep in the morning. Please note that the U.S. Virgin Islands, Puerto Rico, Hawaii and most of Arizona don’t participate in DST, but for the rest of us, this is the “fall back” weekend.

The reason for Daylight Saving Time is somewhat obscure. Some say it is practiced in an effort to save energy, but that argument has been called into question. Nonetheless, here’s a little insight into the history of DST for true time junkies.

Some credit the concept to American politician and inventor Benjamin Franklin, who, in a 1784 essay entitled "An Economical Project for Diminishing the Cost of Light," suggested people get out of bed earlier in the morning to use the light instead of candles.

More than a century later, in 1895, a New Zealand entomologist, George Vernon Hudson, who liked to collect insects in his free time, wanted more daylight time for his studies, so he presented a report to the Wellington Philosophical Society proposing a two-hour daylight savings time program. Though the concept wasn’t embraced internationally, it laid the groundwork. A decade later, in 1905, British builder William Willett proposed the idea of DST, suggesting setting clocks ahead in April and switching them back in September. His idea caught the attention of Robert Pearce, who introduced a bill to the House of Commons in 1908. The concept was opposed by farmers in England and did not pass. In 1916, Germany was the first country to implement DST and several countries followed suit, including America.

In the United States after World War II, states could select if they wanted to impose DST and on which dates. However, mass confusion caused Congress to establish the Uniform Time Act in 1966, which set a protocol for DST times/dates. Still, some U.S. states/territories don’t participate, and argue the usefulness of it. As part of the Energy Policy Act of 2005, the length of DST in America was extended by four weeks, starting in 2007. Additionally, while it is recognized around the world, not all countries practice DST, and those that do, do so on different dates. At any rate, here we are in the “Fall Back” portion of the “Spring Forward, Fall Back” DST concept. So don’t forget to change your clocks and your watches.

Daylight Savings Time image: karenroach/

How Today's Watches Get Their Glow

The favored material used today to bring luminescence to the watch dial for easy night and underwater reading is Super-LumiNova - developed just about two decades ago in the early 1990s.

Super-LumiNova is non-radioactive and is a strontium aluminate substance created in a host of colors that enable the watch numerals, markers, hands and other dial accents to glow blue, green or even red-orange depending on the mixes used. Over the decades, the material has advanced thanks to a great deal of research and development, and the Super-LumiNova of the early 1990s has evolved into a new intensity that is at least double the strength of the early versions. Super-LumiNova can be as much as 10 times brighter than the previous zinc sulfide-based materials, and is applied in varying strengths.

After absorbing sufficient UV light, the phosphorescence glows in the dark for hours. The pigments, though, must be protected against contact with water or moisture, and so they are generally used only on dials (since they are protected by the crystal) and not on bezels. Super-LumiNova is the current market leader for luminous watch dials.